Houston | Anaheim | Boston | Columbus | Toronto | NY/NJ | Chicago | Miami | Wash DC


July 26th
Starting at 12pm


New Jersey
Hilton East Brunswick Hotel & Executive Meeting Center


Designed Specifically for Managed Service Providers
Take Revenue Generation to the Next Level

Welcome! We continue to make the ASCII IT Success Summits dynamic and designed to deliver maximum value to Managed Service Providers. Our agenda is geared to help MSPs grow their business, offer additional services, help their customers transition to the cloud and increase monthly recurring revenue opportunities. - Jerry Koutavas, ASCII President

The Speakers

Catch Me If You Can

Frank Abagnale , Cybersecurity and Fraud Prevention Expert

Frank W. Abagnale is one of the world’s most respected authorities on forgery, embezzlement and secure documents. For over 40 years he has worked with, advised and consulted with hundreds of financial institutions, corporations and government agencies around the world.

Mr. Abagnale’s rare blend of knowledge and expertise began more than 45 years ago when he was known as one of the world’s most famous confidence men.

This was depicted most graphically in his best-selling book, Catch Me If You Can, a film of which was also made, directed by Steven Spielberg with Leonardo DiCaprio and Tom Hanks. A Broadway musical of the same title was also created and in April 2011 opened on Broadway and won a Tony Award.

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

George Sierchio is an entrepreneurial veteran having owned and operated several successful technology services and business consulting companies over a span of nearly 25 years.

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, CEO, AudIT Sales Presentation System

Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. His interest in technology began back in college when he had trouble finding someone to fix the computer he was using to write lab reports.


CEO, Carvir


President & COO, Data Deposit Box


Director of Channel Marketing, Pax8


Manager of Partner Development, Datto


President & Co-Founder, RocketCyber


Director of Emerging Channel, Pax8


President & CEO, Roland Technology Group


VP of Sales, RapidFire Tools


Senior Vice President of Channel Development, Autotask


Product Specialist, IT Glue


Channel Chief, Mailprotector


President, Vertical Axion


Director of Sales, Naverisk


Service Provider Channel Program Manager, Trend Micro


Co-Founder & Board Member, VergX


Storage Solutions Manager, QNAP

New Jersey Agenda

Packed with high quality content, just for you.

12:00 pm - 12:30 pm

Networking Lunch & Badge Pick Up

12:30 pm - 1:00 pm

Kickoff Team Building Activity

1:00 pm - 1:40 pm

Defining the Difference Between Family and Friends

Kevin Roberts, Naverisk

The primary focus is helping MSPs and IT Service Providers find a balance between delivering comprehensive solutions to their customers and maintaining profitability.

1:40 pm - 2:20 pm

Solutions Granted

2:20 pm - 3:00 pm

One Hour Marketing: The Entrepreneur’s Guide to Simple, Effective Marketing for Getting More Clients, Knowing Your Market, and Building a Stronger Business

Herman Pool, Vertical Axion

3:00 pm - 3:20 pm

Break & Networking Time

3:20 pm - 4:00 pm

SD-Branch – a Go-To-Market Strategy for MSPs & Resellers

Brian Fink, VergX

Enterprises are changing the fundamental approaches to how they are bringing business and productivity services to their customers. The enterprise IT landscape has evolved rapidly influenced by the increased importance of cloud, the explosion of SaaS and the initial adoption of IoT. This is not only changing how businesses are serving their customers, but also how they are looking to architect their internal networks across the globe. The rise of these new methods of user and customer experiences is bringing to light the inefficiencies of existing wide area network (WAN) architectures and the cost of the connectivity services they consume.

Learn how to capitalize on this change and enable a true SD-Branch – which uses advanced SD-WAN & SD-Security technologies – for your clients and allow them to experience the operational, financial and security benefits of a fully software-defined services architecture

-Improved SaaS and application performance reliability

-Simplified support and operations

-Up to 10x faster deployments

-Up to 80% lower costs to enable a true SD-Branch and experience the operational, financial and security benefits of a fully software-defined services architecture.


4:00 pm - 4:40 pm

Beyond WannaCry: Facing Today’s Threats

Lamon Gorman, Trend Micro

Ransomware has gained global attention due to the huge spread of WannaCry. Shortly after the initial attacks, UIWIX, Adylkuzz, and EternalRocks came onto the scene leveraging the same core set of vulnerabilities; followed by NotPetya. Trend Micro MSP Program Manager, Lamon Gorman, will discuss what we know about these threats and how Trend Micro provides MSPs with the products and tools necessary to help protect your customers from becoming the next victims.

4:40 pm - 5:20 pm

Why Cyber Criminals Have Their Sights Set on MSPs And What You Can Do About It

Jay Ryerse, Carvir

In the last few weeks, MSPs have been specifically targeted in numerous high profile attacks. In this webinar, you will learn how to keep these criminals out of your network, while protecting your customer’s data. It’s crucial that you learn how these crafty criminals, if successful, will directly impact your company, your clients’ security, and your reputation.

5:20 pm - 5:30 pm

How to Simplify Two-Factor Authentication

Seth Wolin, Duo Security

There is little doubt that two-factor authentication should be in every MSP’s security offering. Yet the challenge of finding a solution that is easy to implement and manage has kept many MSPs from finding a scalable two-factor offering for their business. Duo simplifies this with (1) a two-factor product that can be implemented in as little as 10 minutes and (2) a partner program that matches the way you do business.

5:30 pm - 5:40 pm

Pre-Day Workshop Wrap Up

5:45 pm - 7:00 pm

ASCII Member Closed Door Meeting in Brunswick ABC

7:00 pm - 9:00 pm

Welcome Reception Located in Prefunction E

8:00 am - 8:50 am

Networking Breakfast & Badge Pick-Up

Sponsored by QuoteWerks & RocketCyber

8:50 am - 9:00 am

ASCII Roadmap – Solutions to Meet Your MSP Goals

Jerry Koutavas, The ASCII Group

9:00 am - 9:25 am

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, AudIT Sales Presentation System

9:25 am - 9:50 am

Taking MSPs from Good to Great

Adrian Macartney, IT Glue

Learn to eliminate documentation complexity in your MSP & find out about the latest ‘as-a-service’ service in our industry. Ensuring information is readily available for your team with maximum efficiency can be a challenge. IT Glue solves not only the time waste factor within your MSP organization but, will also show you how to convert your documentation cost center into a brand new, never before thought of “documentation as a service!”, designed specifically for MSPs.

9:50 am - 10:15 am

Distribution in the Cloud Age

Jennifer Bodell & Don Jeter, Pax8

20 years ago, the value traditional distributors provided was obvious. Today? Not so much. Join Pax8 to learn why traditional distribution is broken, what Pax8 is doing to fix it, and how we are committed to helping you find success in the cloud.

10:15 am - 10:40 am

The Key Advantages of a Unified Business Management Platform

Len DiCostanzo, Autotask

Using a unified IT business management platform is the best approach to benefit from the combined power of PSA with RMM capabilities. Service providers (ITSPs|MSPs) achieve new levels of accountability, efficiency and intelligence when they go beyond simply integrating and embrace unified.

Unification delivers:

New Levels of Automation. The unified management approach reduces complexity, accelerates the completion of tasks and improves productivity.

Central Management. With a unified PSA and RMM platform, all the data is available through a single pane of glass, eliminating the need to switch back and forth between systems or pull data for reports from different sources.

Unmatched Results. Forrester conducted a Total Economic Impact study to uncover the ROI of using Autotask’s unified platform. Among the findings:

-A productivity increase of 1 hour daily for billable resources

-ROI of 198% with payback in <4 months

10:40 am - 10:50 am

Break & Networking Time

10:50 am - 11:15 am

Being Told Your MSP Offering is Too Expensive? Learn How You Can Use Backup to Overcome That Objection

Christine Gassman, Datto

Datto partners are some of the fastest growing MSP’s in the channel. The biggest objection any MSP gets tends to be about price. How can you change the conversation from “you’re too expensive” to “where do I sign?” We have the best-kept Sales process secret in the industry. At the end of the session, not only will you change the conversation with your end users but you will have the best free sales tools designed for all MSPs. Please join us to learn these best practices and grow your business.

11:15 am - 11:45 am

Rapid Pitches

Silver Sponsors

11:45 am - 12:00 pm

The Benefits of Community – Why You’ll Want to Become a Member of The ASCII Group

Trevor DiGirolamo, The ASCII Group

12:00 pm - 2:00 pm

Solution Pavilion & Lunch

Sponsored by QNAP

2:05 pm - 2:15 pm

Revolutionizing SMB Data Storage

Hernan Lopez, QNAP

QNAP ‘s cutting edge technology is revolutionizing the way Small and Medium sizes Businesses store and manage data. The presentation will cover the the all new Thunderbolt3 USB-C NAS systems, file sharing, storage management, virtualization and cloud services

2:15 pm - 2:35 pm

Why I Quit Selling VoIP

Tim Conkle, Cytracom

10 years ago, selling and using VoIP was a painful process for MSPs and end users due to low product quality and bad channel relationships. That is why Tim Conkle quit selling VoIP. In 2008 he helped start Cytracom, which was purpose-built for the MSP channel to successfully go-to-market with VoIP. Take a journey with Tim though the history and learn why now is the time to add VoIP to your portfolio and move your MSP sales to the next level!

2:35 pm - 3:00 pm

Making Email Better for the Channel

Ted Roller, Mailprotector

Mailprotector enjoyed incredible success in 2016, but we have much, much more to do. Join us to learn about what we accomplished (at your request!) in 2016, and what we are focused on in 2017. Hear from some MSPs who made the move to Mailprotector last year and how it is going. Finally, we will take a few minutes to solicit feedback from everyone, and learn more about how we can enable you to save time, drive additional revenue, and increase customer satisfaction in the years to come.

3:00 pm - 3:25 pm

Going To Market with Ransomware Prevention

Zac Kenney, Carbonite

During this presentation you will learn about The Ransomware Go-to-Market Guide for partners, prepared by The 2112 Group, and how Carbonite’s broad backup and disaster recovery product portfolio can play a role in protecting your customers’ data. This guide provides:

– An overview of the current state of the security market as it relates to ransomware
– Strategies for preventing and recovering from ransomware attacks
– Guidance on selling ransomware prevention to customers
– Strategies for maximizing revenue/profit in addressing ransomware prevention

You will also hear about Carbonite’s award-winning partner program that provides the products and profitability to our partners for a successful partnership in the backup and disaster recovery market.

3:25 pm - 3:50 pm

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

3:50 pm - 4:15 pm

Keep It Simple, Keep It Smart

Troy Cheeseman, Data Deposit Box

For the past several years, Channel Partners have been the backbone of provider success however, even in today’s competitive market, cloud based disaster recovery and backup and recovery providers have not been able to provide a complete, end to end solution for partners who service the SMB; until now!!  Join us at our keynote as Data Deposit Box proudly demonstrates that you can easily service the SOHO, Micro SMB, SMB and SME with one cloud backup provider.  More importantly, as a channel partner you can do it while earning the industry’s best monthly reoccurring revenue option.  Data Deposit Box: So Simple, So Smart.

4:15 pm - 4:40 pm

Cyber Security Services – The Great New Opportunity for MSPs

Mark Winter, RapidFire Tools

CyberSecurity is unquestionably the hottest topic in IT today, and MSPs are scrambling to find the right tools to protect their clients, while at the same time trying to figure out how to capitalize on this megatrend in business.  Internal vulnerabilities account for almost 70% of data breaches.  In this presentation we’ll discuss tools and techniques that will assist you in taking your Security Services to the next level.


4:40 pm - 4:50 pm

Voting – Break & Networking Time

4:55 pm - 5:55 pm

Featured Keynote Speaker with Q&A: Frank Abagnale – Catch Me if You Can

Frank Abagnale

Frank Abagnale provides entertaining insight into his life as the notorious imposter of the 1960s; a thrilling story told in the award-winning movie and Broadway musical, Catch Me If You Can. By age 21, Abagnale was known as America’s most gifted con man, successfully impersonating an airline pilot, pediatrician, stockbroker, college professor, and assistant attorney general, all while cashing $2.5 million in forged checks. Audiences will experience an emotional roller coaster ride as motivational speaker Frank Abagnale describes his escapades and reveals how he learned to live on the right side of the law.

6:00 pm - 6:30 pm

Closing Award Ceremony & Giveaways


ASCII events have been nothing short of great.  I have the ability to interact with fellow peers, manufactures and vendors. I am able to ask questions and get the answer directly from the source.  Through the events I am able to learn about the growing trends of the industry.  I consider the time spent to be a great investment to the future of my company.

Stanley Louissaint
President, Fluid Designs Inc.

Great event! This was my first ASCII event. I came as a guest, but left as a member. It’s a superb forum for hearing about vendors and products I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better. Some of the speakers helped me to see what I’ve been missing in providing services to my customers. What I learned will help me grow and help my customers. I’ll definitely be attending events in the future.

James M. Golden
President, Golden Consulting Inc.

The ASCII Success Summit is a must attend event for me. It’s the perfect balance of peer-to-peer networking, continuing education and vendor interaction. I’ve made more professional connections attending ASCII events than I have ever made anywhere else.

C.J. Ezell
Founder, PointClear Networks

Why is this conference for you?

Hands on Technology Showcase

Get “hands on” in our solutions pavilion, where we will have over 20 leading IT companies showcasing how their technology can help you and/or your customers businesses. See and experience the technology live as you network with the vendors and learn about their SMB solutions.

Leading Industry Education

Insight and market discussions provided by leading channel executives in the IT space. Learn how the top IT companies are approaching and transforming the market by leveraging the latest technologies to drive growth.

Interactive Peer-to-Peer Discussions

Use the power of peers to discover new ways to streamline your business, build alliances and better serve your customers. Our attendees share an openness to learn from each other and frequently develop powerful and long-lasting business relationships at the events.

Networking & Business Development

Fortify and expand your business by creating partnerships with industry peers. Build alliances while learning best practices for sales, marketing, building recurring revenue streams and more – all through leveraging the latest SMB technology solutions.


Seating is limited, register early to reserve your space

Register at any one of the summits below

Houston Marriott Westchase

Wednesday, Feb 22nd & Thursday, Feb 23rd

Attendee Registration Link

Sponsor Registration Link

Hilton East Brunswick

Wednesday, July 26th & Thursday, July 27th

Attendee Registration Link

Sponsor Registration Link

Hyatt Regency Orange County

Wednesday, Mar 29th & Thursday, Mar 30th

Attendee Registration Link

Sponsor Registration Link

Chicago Marriott O'Hare

Wednesday, Aug 30th & Thursday, Aug 31st

Attendee Registration Link

Sponsor Registration Link

DoubleTree Boston

Wednesday, April 26th & Thursday, April 27th

Attendee Registration Link

Sponsor Registration Link

Biltmore Hotel Coral Gables

Wednesday, Sep 27th & Thursday, Sep 28th

Attendee Registration Link

Sponsor Registration Link

Sheraton Columbus

Wednesday, May 17th & Thursday, May 18th

Attendee Registration Link

Sponsor Registration Link

Marriott Washington Dulles

Wednesday, Oct 25th & Thursday, Oct 26th

Attendee Registration Link

Sponsor Registration Link

Toronto Airport Marriott

Thursday, June 22nd

Attendee Registration Link

Sponsor Registration Link

ASCII Cup Party

Thursday, October 26th

Attendee Registration Link

Sponsor Registration Link

Location and Venue

Hilton East Brunswick Hotel & Executive Meeting Center

Venue & Conference Location

Hilton East Brunswick Hotel & Executive Meeting Center

3 Tower Center Blvd, East Brunswick, NJ 08816

Register Here
Additional details

The average temperature in New Jersey in the month of July is a high of 90°F and a low of 65°F, so please plan accordingly.

Sponsors & Partners

Interested in becoming a sponsor? Get in touch

Platinum sponsors

Autotask Carbonite Cytracom Data Deposit Box Datto IT Glue Mailprotector Pax8 RapidFire Tools

Gold sponsors

AudIT Duo Security Naverisk QNAP RocketCyber Solutions Granted Spectrum Business Trend Micro VergX Vertical Axion

Silver sponsors

Carvir Entrust Datacard GMS Live Expert Greenlink Networks Intronis Micro Focus Mvix APC by Schneider Electric Star2Star Secure Now!

Bronze sponsors

ASI AVG Business by AVAST ChannelOnline ConnectWise D&H Egenera iRemoteReset QuoteWerks SOCSoter Sophos

Media sponsors

BSM ChannelPro Get Channeled Tech Target