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March 29th to 30th
Starting at 12pm


Hyatt Regency Orange County


Designed Specifically for Managed Service Providers
Take Revenue Generation to the Next Level

Welcome! We continue to make the ASCII IT Success Summits dynamic and designed to deliver maximum value to Managed Service Providers. Our agenda is geared to help MSPs grow their business, offer additional services, help their customers transition to the cloud and increase monthly recurring revenue opportunities. - Jerry Koutavas, ASCII President

The Speakers

Catch Me If You Can

Frank Abagnale, Cybersecurity and Fraud Prevention Expert

Frank W. Abagnale is one of the world’s most respected authorities on forgery, embezzlement and secure documents. For over 40 years he has worked with, advised and consulted with hundreds of financial institutions, corporations and government agencies around the world.

Mr. Abagnale’s rare blend of knowledge and expertise began more than 45 years ago when he was known as one of the world’s most famous confidence men.

This was depicted most graphically in his best-selling book, Catch Me If You Can, a film of which was also made, directed by Steven Spielberg with Leonardo DiCaprio and Tom Hanks. A Broadway musical of the same title was also created and in April 2011 opened on Broadway and won a Tony Award.

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

George Sierchio is an entrepreneurial veteran having owned and operated several successful technology services and business consulting companies over a span of nearly 25 years.

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, CEO, AudIT Sales Presentation System

Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. His interest in technology began back in college when he had trouble finding someone to fix the computer he was using to write lab reports.


Founder, Jolly Roger Telephone Company


VP of Business Development & Client Coaching, Technology Marketing Toolkit


VP of Sales, RapidFire Tools


Regional Sales Manager, ChannelOnline


VP of Sales, Accelerated


VP of Business Development, Datto


Director of Channel Marketing, Pax8


President, Vertical Axion


Southwest Regional Channel Manager, Star2Star


Director of Emerging Channel, Pax8


Senior Manager of Channel Sales, Carbonite


Director of Sales, ECi Naverisk


Solutions Strategist, ConnectWise


CEO, Roland Technology Group


Channel Development Executive, IT Glue


Account Manager, Mailprotector

Orange County Agenda

Packed with high quality content, just for you.

12:00 pm

Registration Located in the Royal Ballroom Foyer

12:30 pm - 1:00 pm

Kickoff Team Building Activity

Jerry Koutavas, The ASCII Group

1:00 pm - 1:40 pm

What to Look for When Joining a Peer Group

Jerry Koutavas, The ASCII Group

1:40 pm - 2:20 pm

To SOC or Not to SOC: Outsourcing Your Way to a Best in Class Security Operations Center

Matthew Johnson, Phalanx

2:20 pm - 3:00 pm

One Hour Marketing: The Entrepreneur’s Guide to Simple, Effective Marketing For Getting More Clients, Knowing Your Market and Building a Stronger Business

Herman Pool, Vertical Axion

Based on his book of the same title, Herman shares marketing tips that help IT business owners grow their business and improve their lives by making marketing simple to do and understand.

3:00 pm - 3:20 pm

Break & Networking Time

3:20 pm - 4:00 pm

Quote Faster and Sell More – Quoting and eCommerce Solutions for Channel Partners

Larry Meador, CNET ChannelOnline

VARs and MSPs are looking to save time and resources to maximize profits. By choosing a quoting solution that integrates catalog, customer, procurement, and sales document management into one application, any size business can see their revenue grow. When that application also includes the industry’s best product data and an e-commerce store, business processes are made even more efficient. Larry Meador of CNET ChannelOnline will discuss the benefits of a quoting application that integrates complex functionality into an easy-to-use interface.

4:00 pm - 4:40 pm

ECi Naverisk: Defining the Difference Between Family and Friends

Jason Poulopoulos, ECi Naverisk

We are going to discuss the advantages of a single vendor relationships as opposed to a multi-vendor relationship(s) and how that will increase productivity, efficiency, and profitability. Jason will relate his 10+ years of working with Managed Services Providers such as ASCII members on how market changing conditions can impact the bottom line.

4:40 pm - 5:20 pm

Partnering With Star2Star

Joel Greer, Star2Star

Founded in 2006 in Sarasota, Florida, Star2Star Communications develops and delivers the World’s Most Complete Communication Solution™. Star2Star’s Integrated Communication and Collaboration solutions allow productive people to work together, no matter where they are.

5:20 pm - 5:40 pm

Protecting the Network We Love from Unsolicited Telemarketing

Roger Anderson

Roger Anderson will discuss methods he uses to disrupt the unsolicited outbound telemarketing industry and protect your customers from unwanted spam.

5:45 pm - 7:00 pm

ASCII Member Closed-Door Meeting Located in Valencia

7:00 pm - 9:00 pm

Welcome Reception Located in the Terrace Room

8:00 am - 8:50 am

Networking Breakfast & Badge Pick-Up

Sponsored by QuoteWerks

8:50 am - 9:00 am

ASCII Road-map – Solutions to Meet Your MSP Goals

Jerry Koutavas, The ASCII Group

9:00 am - 9:25 am

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, AudIT Sales Presentation System

9:25 am - 9:50 am

Making Email Better for the Channel

Ted Roller, Mailprotector

Mailprotector enjoyed incredible success in 2016, but we have much, much more to do. Join us to learn about what we accomplished (at your request!) in 2016, and what we are focused on in 2017. Hear from some MSPs who made the move to Mailprotector last year and how it is going. Finally, we will take a few minutes to solicit feedback from everyone, and learn more about how we can enable you to save time, drive additional revenue, and increase customer satisfaction in the years to come.

9:50 am - 10:15 am

Mastering the Art of Service Excellence

Ben Arntson, ConnectWise

Service excellence doesn’t stop with your help desk; it’s all-encompassing. People flock to–and stick with–companies that make them feel like royalty. And when the customer service is world-class, they don’t balk at higher prices. So, how’s a technology solution provider supposed to replicate that red carpet feeling for their clients? Join this session to discover how you can turn every touchpoint in the customer journey (from marketing and sales, to support and invoicing) into an opportunity to prove that you won’t just get the job done–you’ll do it well!

10:15 am - 10:40 am

How To Build The Ultimate Sales And Marketing Machine For Your IT Services Business

Aaron Leicht, Technology Marketing Toolkit

Why is it so difficult to attract MORE and BETTER QUALITY clients?  If you want to grow your IT services business with any level of certainty, you must learn how to bring in new clients consistently, predictably and cost-effectively.  Our marketing system will tell you where to start, the steps to follow, how to build a solid foundation, and how to avoid wasting time and money on marketing that doesn’t work.

10:40 am - 10:50 am

Break & Networking Time

10:50 am - 11:25 am

Get Connected. Stay Connected.

Rob Rae, Datto

Datto is super excited to launch for the first time ever at an industry tradeshow Datto Networking. Founder and CEO, Austin McChord, himself, will be delivering this keynote presentation discussing not only why Datto has become one of the fastest growing MSP technologies to date, but how the company is going to continue to fuel MSP growth into the future.

11:25 am - 12:00 pm

Rapid Pitches

Silver Sponsors

12:00 pm - 2:00 pm

Solution Pavilion & Lunch

Sponsored by Accelerated

2:15 pm - 2:35 pm

Why I Quit Selling VoIP

Tim Conkle, Cytracom

10 year ago, selling and using VoIP was a painful process for MSPs and end users due to low product quality and bad channel relationships.  That is why Tim Conkle quit selling VoIP. In 2008 he helped start Cytracom, which was purpose-built for the MSP channel to successfully go-to-market with VoIP. Take a journey with Tim though the history and learn why now is the time to add VoIP to your portfolio and move your MSP sales to the next level!

2:35 pm - 3:00 pm

Taking MSPs from Good to Great

Jeff Dryall, IT Glue

Learn to eliminate documentation complexity in your MSP & find out about the latest ‘as-a-service’ service in our industry. Ensuring information is readily available for your team with maximum efficiency can be a challenge. IT Glue solves not only the time waste factor within your MSP organization but, will also show you how to convert your documentation cost center into a brand new, never before thought of “documentation as a service!”, designed specifically for MSPs.

3:00 pm - 3:25 pm

Going To Market with Ransomware Prevention

Tara Tomei & Kamil Erden, Carbonite

During this presentation you will learn about The Ransomware Go-to-Market Guide for partners, prepared by The 2112 Group, and how Carbonite’s broad backup and disaster recovery product portfolio can play a role in protecting your customers’ data. This guide provides:

– An overview of the current state of the security market as it relates to ransomware
– Strategies for preventing and recovering from ransomware attacks
– Guidance on selling ransomware prevention to customers
– Strategies for maximizing revenue/profit in addressing ransomware prevention

You will also hear about Carbonite’s award-winning partner program that provides the products and profitability to our partners for a successful partnership in the backup and disaster recovery market.

3:25 pm - 3:50 pm

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

3:50 pm - 4:15 pm

Distribution in the Cloud Age

Jennifer Bodell & Don Jeter, Pax8

20 years ago, the value traditional distributors provided was obvious. Today? Not so much. Join Pax8 to learn why traditional distribution is broken, what Pax8 is doing to fix it, and how we are committed to helping you find success in the cloud.

4:15 pm - 4:40 pm

Internal Cyber Security Services – The Great New Opportunity for MSPs

Mark Winter, RapidFire Tools

CyberSecurity is unquestionably the hottest topic in IT today, and MSPs are scrambling to find the right tools to protect their clients, while at the same time trying to figure out how to capitalize on this megatrend in business.
Internal vulnerabilities account for almost 70% of data breaches. In this presentation we’ll discuss tools and techniques that will assist you in taking your Security Services to the next level.

4:40 pm - 4:50 pm

Voting – Break & Networking Time

4:55 pm - 5:55 pm

Featured Keynote Speaker with Q&A: Frank Abagnale – Catch Me if You Can

Frank Abagnale

Frank Abagnale provides entertaining insight into his life as the notorious imposter of the 1960s; a thrilling story told in the award-winning movie and Broadway musical, Catch Me If You Can. By age 21, Abagnale was known as America’s most gifted con man, successfully impersonating an airline pilot, pediatrician, stockbroker, college professor, and assistant attorney general, all while cashing $2.5 million in forged checks. Audiences will experience an emotional roller coaster ride as motivational speaker Frank Abagnale describes his escapades and reveals how he learned to live on the right side of the law.

6:00 pm - 6:30 pm

Closing Award Ceremony & Giveaways


The ASCII Success Summit is a must attend event for me. It’s the perfect balance of peer-to-peer networking, continuing education and vendor interaction. I’ve made more professional connections attending ASCII events than I have ever made anywhere else.

C.J. Ezell
Founder, PointClear Networks

ASCII events have been nothing short of great.  I have the ability to interact with fellow peers, manufactures and vendors. I am able to ask questions and get the answer directly from the source.  Through the events I am able to learn about the growing trends of the industry.  I consider the time spent to be a great investment to the future of my company.

Stanley Louissaint
President, Fluid Designs Inc.

Great event! This was my first ASCII event. I came as a guest, but left as a member. It’s a superb forum for hearing about vendors and products I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better. Some of the speakers helped me to see what I’ve been missing in providing services to my customers. What I learned will help me grow and help my customers. I’ll definitely be attending events in the future.

James M. Golden
President, Golden Consulting Inc.

Why is this conference for you?

Interactive Peer-to-Peer Discussions

Use the power of peers to discover new ways to streamline your business, build alliances and better serve your customers. Our attendees share an openness to learn from each other and frequently develop powerful and long-lasting business relationships at the events.

Networking & Business Development

Fortify and expand your business by creating partnerships with industry peers. Build alliances while learning best practices for sales, marketing, building recurring revenue streams and more – all through leveraging the latest SMB technology solutions.

Hands on Technology Showcase

Get “hands on” in our solutions pavilion, where we will have over 20 leading IT companies showcasing how their technology can help you and/or your customers businesses. See and experience the technology live as you network with the vendors and learn about their SMB solutions.

Leading Industry Education

Insight and market discussions provided by leading channel executives in the IT space. Learn how the top IT companies are approaching and transforming the market by leveraging the latest technologies to drive growth.


Seating is limited, register early to reserve your space

Register at any one of the summits below

Houston Marriott Westchase

Wednesday, Feb 22nd & Thursday, Feb 23rd

Attendee Registration Link

Sponsor Registration Link

Hilton East Brunswick

Wednesday, July 26th & Thursday, July 27th

Attendee Registration Link

Sponsor Registration Link

Hyatt Regency Orange County

Wednesday, Mar 29th & Thursday, Mar 30th

Attendee Registration Link

Sponsor Registration Link

Chicago Marriott O'Hare

Wednesday, Aug 30th & Thursday, Aug 31st

Attendee Registration Link

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DoubleTree Boston

Wednesday, April 26th & Thursday, April 27th

Attendee Registration Link

Sponsor Registration Link

Biltmore Hotel Coral Gables

Wednesday, Sep 27th & Thursday, Sep 28th

Attendee Registration Link

Sponsor Registration Link

Sheraton Columbus

Wednesday, May 17th & Thursday, May 18th

Attendee Registration Link

Sponsor Registration Link

Marriott Washington Dulles

Wednesday, Oct 25th & Thursday, Oct 26th

Attendee Registration Link

Sponsor Registration Link

Toronto Airport Marriott

Thursday, June 22nd

Attendee Registration Link

Sponsor Registration Link

ASCII Cup Party

Thursday, October 26th

Attendee Registration Link

Sponsor Registration Link

Location and Venue

Hyatt Regency Orange County

Welcome to Anaheim! A sun-splashed Southern California city, located between Los Angeles and San Diego, is best known as the home to Disneyland®. Enjoy all that this premier leisure and business destination has to offer with world-famous theme parks and attractions, celebrated restaurants, award-winning local craft breweries, specialty shops, pro sports, cultural museums, top entertainment and unlimited outdoor recreation!

Venue & Conference Location

Hyatt Regency Orange County

11999 Harbor Blvd, Garden Grove, CA 92840

Register Here
Additional details

The average temperature in Orange County in the month of March is a high of 72°F and a low of 51°F, so please plan accordingly.

Sponsors & Partners

Interested in becoming a sponsor? Get in touch

Platinum sponsors

Carbonite ConnectWise Cytracom Datto ITGlue Mailprotector Pax8 RapidFire Tools Technology Marketing Toolkit, Inc.

Gold sponsors

Accelerated AudIT ChannelOnline ECi Naverisk Spectrum Star2Star Vertical Axion

Silver sponsors

APC by Schneider Electric Autotask Cisco Cisco Umbrella Duo Security Entrust Datacard GreenLink Phalanx Roaring Penguin SherWeb

Bronze sponsors

ASI AVG Business by AVAST eFolder GMS Live Expert iRemoteReset KeepItSafe Ninja QNAP QuoteWerks

Media sponsors

Business Solutions Get Channeled ChannelPro Tech Target