Anaheim | Ft. Laud | Austin | Chicago | Ann Arbor | Charlotte | Toronto | NY/NJ | Seattle


February 22nd
Starting at 8am


Hyatt Regency Orange County


Designed Specifically for Managed Service Providers
Take Your IT Services to the Next Level

Welcome! We continue to make the ASCII IT Success Summits dynamic and designed to deliver maximum value to Managed Service Providers. Our agenda is geared to help MSPs grow their business, offer additional services, help their customers transition to the cloud and increase monthly recurring revenue opportunities. - Jerry Koutavas, ASCII President

The Speakers

Former White House CIO & Cybersecurity Authority Starring on CBS’s, “Hunted”

Theresa Payton, President & CEO, Fortalice Solutions; Co-Founder, Dark Cubed

As the star of the CBS TV series, “Hunted,” Theresa Payton identifies emerging trends and techniques to help combat cyber threats, from the impact of the Internet of Things to securing Big Data.

The first female to serve as White House chief information officer, and named #4 on IF SEC Global’s list of the world’s Top 50 cybersecurity influencers in security & fire 2017, Theresa is one of America’s most respected authorities on Internet security, data breaches and fraud mitigation. With real-world strategies and solutions, she helps public and private sector organizations protect their most valuable resources.

How MSPs Can Avoid Legal Disasters That Will Drain Their Company’s Funds

Bradley Gross, Managing Partner at Law Office of Bradley Gross, P.A.

Bradley Gross is the founding partner of the Law Office of Bradley Gross, P.A., a law firm that focuses on transactions involving managed service providers, VARs, technology solution resellers, cloud solution providers, IT professionals and technology companies worldwide. He is a highly sought-after and frequent speaker at industry events throughout North America, Canada, and the European Union.

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, CEO, AudIT Sales Presentation System

Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. His interest in technology began back in college when he had trouble finding someone to fix the computer he was using to write lab reports.

It’s Happening Now – How One Company is Helping MSPs Generate Recurring Revenue Using IoT

Tim Martin, Business Development Manager, Action Point Software Development

Recently awarded Microsoft’s Solution Provider of the Year, Action-Point’s Tim Martin is no stranger to technology. Originally from Belfast, Ireland, Tim initially sold hardware systems in the early nineties which lead him


Partnership Success Manager, Comodo


Director of Channel Marketing, Pax8


Director of Emerging Channel, Pax8


President & CEO, Roland Technology Group


Director of North American Sales, RapidFire Tools


VP of Channel, IT Glue


Channel Chief, Mailprotector


President, Vertical Axion


Partner Development Manager – Americas East, Autotask


VP of Business Development & Client Coaching, Technology Marketing Toolkit


Channel Program Development Manager, Carbonite


CEO, Solutions Granted


Partnership Success Manager, Comodo


Channel Development Manager, Datto


Senior VP of Sales, Star2Star


Regional Account Director, Barracuda MSP


Packed with high quality content, just for you.

12:00 pm - 12:30 pm

Networking Lunch & Badge Pick Up

1:00 pm - 1:40 pm


Skip Lane, Star2Star

1:40 pm - 2:20 pm

Cyber Security Services – The Great New Opportunity for MSPs

Matthew Koenig, RapidFire Tools

Cybersecurity is unquestionably the hottest topic in IT today, and MSPs are scrambling to find the right tools to protect their clients, while at the same time trying to figure out how to capitalize on this megatrend in business. Internal vulnerabilities account for almost 70% of data breaches. In this presentation we’ll discuss tools and techniques that will assist you in taking your Security Services to the next level.

2:20 pm - 3:00 pm

One Hour Marketing: The Entrepreneur’s Guide to Simple, Effective Marketing for Getting More Clients, Knowing Your Market, and Building a Stronger Business

Herman Pool, Vertical Axion

Based on his book of the same title, Herman Pool shares marketing tips that help IT business owners grow their business and improve their lives by making marketing simple to do and understand.

3:00 pm - 3:20 pm

Break & Networking Time

3:20 pm - 4:00 pm

The Key Advantages of a Unified Business Management Platform

Rick Paul, Autotask

Using a unified IT business management platform is the best approach to benefit from the combined power of PSA with RMM capabilities. Service providers (ITSPs|MSPs) achieve new levels of accountability, efficiency and intelligence when they go beyond simply integrating and embrace unified.

Unification delivers:

New Levels of Automation. The unified management approach reduces complexity, accelerates the completion of tasks and improves productivity.

Central Management. With a unified PSA and RMM platform, all the data is available through a single pane of glass, eliminating the need to switch back and forth between systems or pull data for reports from different sources.

Unmatched Results. Forrester conducted a Total Economic Impact study to uncover the ROI of using Autotask’s unified platform. Among the findings:

-A productivity increase of 1 hour daily for billable resources

-ROI of 198% with payback in <4 months

4:00 pm - 4:40 pm

The Complete Data Protection Platform with Barracuda MSP

Jack Mulone, Barracuda MSP

Learn how Barracuda MSP offers the security and data protection tools you need to manage your customers more effectively. We are here to help detect incoming issues like phishing and malware attacks, prevent further problems through our multi-layered email security and next-generation firewalls, and recover critical data if disaster strikes. We will also be highlighting how our professional services and partner enablement tools can set you up for greater success with your customers.

4:40 pm - 5:20 pm

Securing ‘Everything’ for Today’s Work Force

Micheal Crean, Solutions Granted

The state of Cyber Security: How the ever changing landscape of Service Providers mandates that we become more vigilant in securing our customers’ data, while also providing cost effective solutions that work for small mom & pop organizations, but are capable and tested in Fortune 500 environments.

5:20 pm - 5:30 pm

How to Simplify Two-Factor Authentication

Seth Wolin, Duo Security

5:30 pm - 7:00 pm

ASCII Member Closed Door Meeting in Jeffersonian 5 & 6

7:00 pm - 9:00 pm

Welcome Reception Located in the Fairfax Dining Room

8:00 am - 8:50 am

Networking Breakfast & Badge Pick-Up

Sponsored by QuoteWerks & SonicWall

8:50 am - 9:00 am

ASCII Roadmap – Solutions to Meet Your MSP Goals

Jerry Koutavas, The ASCII Group

9:00 am - 9:25 am

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, AudIT Sales Presentation System

9:25 am - 9:50 am

The Modern MSP

Michael Pinto & Wojtek Wiacek, Comodo

9:50 am - 10:15 am

Taking MSPs from Good to Great

Dave Goldie, IT Glue

Learn to eliminate documentation complexity in your MSP & find out about the latest ‘as-a-service’ service in our industry. Ensuring information is readily available for your team with maximum efficiency can be a challenge. IT Glue solves not only the time waste factor within your MSP organization but, will also show you how to convert your documentation cost center into a brand new, never before thought of “documentation as a service!”, designed specifically for MSPs.

10:15 am - 10:40 am

How To Build The Ultimate Sales And Marketing Machine For Your IT Services Business

Aaron Leicht, Technology Marketing Toolkit

Why is it so difficult to attract MORE and BETTER QUALITY clients?  If you want to grow your IT services business with any level of certainty, you must learn how to bring in new clients consistently, predictably and cost-effectively.  Our marketing system will tell you where to start, the steps to follow, how to build a solid foundation, and how to avoid wasting time and money on marketing that doesn’t work.


10:40 am - 10:50 am

Break & Networking Time

10:50 am - 11:15 am

Being Told Your MSP Offering is Too Expensive? Learn How You Can Use Backup to Overcome That Objection

Michael DePalma, Datto

Datto partners are some of the fastest growing MSP’s in the channel. The biggest objection any MSP gets tends to be about price. How can you change the conversation from “you’re too expensive” to “where do I sign?” We have the best-kept Sales process secret in the industry. At the end of the session, not only will you change the conversation with your end users but you will have the best free sales tools designed for all MSPs. Please join us to learn these best practices and grow your business.

11:15 am - 11:45 am

Rapid Pitches

Silver Sponsors

11:45 am - 12:00 pm

The Benefits of Community – Why You’ll Want to Become a Member of The ASCII Group

Trevor DiGirolamo & Laura Wood, The ASCII Group

12:00 pm - 2:00 pm

Solution Pavilion & Lunch

2:05 pm - 2:15 pm

Revolutionizing SMB Data Storage

QNAP ‘s cutting edge technology is revolutionizing the way Small and Medium sizes Businesses store and manage data. The presentation will cover the the all new Thunderbolt3 USB-C NAS systems, file sharing, storage management, virtualization and cloud services

2:15 pm - 2:40 pm

Why I Quit Selling VoIP

Tim Conkle, Cytracom

10 years ago, selling and using VoIP was a painful process for MSPs and end users due to low product quality and bad channel relationships. That is why Tim Conkle quit selling VoIP. In 2008 he helped start Cytracom, which was purpose-built for the MSP channel to successfully go-to-market with VoIP. Take a journey with Tim though the history and learn why now is the time to add VoIP to your portfolio and move your MSP sales to the next level!

2:40 pm - 3:05 pm

Making Email Better for the Channel

Ted Roller, Mailprotector

Mailprotector enjoyed incredible success in 2016, but we have much, much more to do. Join us to learn about what we accomplished (at your request!) in 2016, and what we are focused on in 2017. Hear from some MSPs who made the move to Mailprotector last year and how it is going. Finally, we will take a few minutes to solicit feedback from everyone, and learn more about how we can enable you to save time, drive additional revenue, and increase customer satisfaction in the years to come.

3:05 pm - 3:30 pm

Distribution in the Cloud Age

Don Jeter & Jennifer Bodell, Pax8

20 years ago, the value traditional distributors provided was obvious. Today? Not so much. Join Pax8 to learn why traditional distribution is broken, what Pax8 is doing to fix it, and how we are committed to helping you find success in the cloud.

3:30 pm - 3:55 pm

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

3:55 pm - 4:20 pm

Going to Market with Ransomware Prevention

James Bucuzzo, Carbonite

During this presentation you will learn about The Ransomware Go-to-Market Guide for partners, prepared by The 2112 Group, and how Carbonite’s broad backup and disaster recovery product portfolio can play a role in protecting your customers’ data. This guide provides:

– An overview of the current state of the security market as it relates to ransomware
– Strategies for preventing and recovering from ransomware attacks
– Guidance on selling ransomware prevention to customers
– Strategies for maximizing revenue/profit in addressing ransomware prevention

You will also hear about Carbonite’s award-winning partner program that provides the products and profitability to our partners for a successful partnership in the backup and disaster recovery market.

4:20 pm - 4:45 pm

Stop Billing Your Customers and Start Making More Money

Ted Roller, ConnectBooster

Join Ted Roller, Channel Chief of ConnectBooster, as he guides you to learn about how you can control your cash flow, simplify your billing, offer your clients a clean billing solution, and how to look more professional to your customers.

4:45 pm - 4:55 pm

Voting – Break & Networking Time

4:55 pm - 5:55 pm

Featured Keynote Speaker with Q&A: Frank Abagnale – Catch Me if You Can

Frank Abagnale

Frank Abagnale provides entertaining insight into his life as the notorious imposter of the 1960s; a thrilling story told in the award-winning movie and Broadway musical, Catch Me If You Can. By age 21, Abagnale was known as America’s most gifted con man, successfully impersonating an airline pilot, pediatrician, stockbroker, college professor, and assistant attorney general, all while cashing $2.5 million in forged checks. Audiences will experience an emotional roller coaster ride as motivational speaker Frank Abagnale describes his escapades and reveals how he learned to live on the right side of the law.

6:00 pm - 6:30 pm

Closing Award Ceremony & Giveaways

7:30 pm - 10:30 pm


We are hosting our 2017 ASCII Cup Party on the rooftop of Topgolf Loudoun, following the conclusion of the DC event. Please join us for food, drinks, live music, and of course, golf! Bus transportation will be provided to and from the venue.


ASCII events have been nothing short of great.  I have the ability to interact with fellow peers, manufactures and vendors. I am able to ask questions and get the answer directly from the source.  Through the events I am able to learn about the growing trends of the industry.  I consider the time spent to be a great investment to the future of my company.

Stanley Louissaint
President, Fluid Designs Inc.

Great event! This was my first ASCII event. I came as a guest, but left as a member. It’s a superb forum for hearing about vendors and products I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better. Some of the speakers helped me to see what I’ve been missing in providing services to my customers. What I learned will help me grow and help my customers. I’ll definitely be attending events in the future.

James M. Golden
President, Golden Consulting Inc.

The ASCII Success Summit is a must attend event for me. It’s the perfect balance of peer-to-peer networking, continuing education and vendor interaction. I’ve made more professional connections attending ASCII events than I have ever made anywhere else.

C.J. Ezell
Founder, PointClear Networks

Why is this conference for you?

Hands on Technology Showcase

Get “hands on” in our solutions pavilion, where we will have over 20 leading IT companies showcasing how their technology can help you and/or your customers businesses. See and experience the technology live as you network with the vendors and learn about their SMB solutions.

Leading Industry Education

Insight and market discussions provided by leading channel executives in the IT space. Learn how the top IT companies are approaching and transforming the market by leveraging the latest technologies to drive growth.

Interactive Peer-to-Peer Discussions

Use the power of peers to discover new ways to streamline your business, build alliances and better serve your customers. Our attendees share an openness to learn from each other and frequently develop powerful and long-lasting business relationships at the events.

Networking & Business Development

Fortify and expand your business by creating partnerships with industry peers. Build alliances while learning best practices for sales, marketing, building recurring revenue streams and more – all through leveraging the latest SMB technology solutions.


Seating is limited, register early to reserve your space

Register at any one of the summits below

Hyatt Regency Orange County

Wednesday, Feb 21st & Thursday, Feb 22nd

Attendee Registration Link

Sponsor Registration Link

Bonaventure Resort & Spa

Wednesday, Mar 21st & Thursday, Mar 22nd

Attendee Registration Link

Sponsor Registration Link

Sheraton Austin Georgetown

Wednesday, April 18th & Thursday, April 19th

Attendee Registration Link

Sponsor Registration Link

Hilton Rosemont

Wednesday, May 16th & Thursday, May 17th

Attendee Registration Link

Sponsor Registration Link

Sheraton Ann Arbor

Wednesday, June 27th & Thursday, June 28th

Attendee Registration Link

Sponsor Registration Link

Hilton Charlotte University Pl

Wednesday, July 25th & Thursday, July 26th

Attendee Registration Link

Sponsor Registration Link

Chelsea Toronto

Wednesday, Aug 22nd & Thursday, Aug 23rd

Attendee Registration Link

Sponsor Registration Link

Renaissance Woodbridge

Wednesday, Sep 26th & Thursday, Sep 27th

Attendee Registration Link

Sponsor Registration Link

Hilton Bellevue & ASCII Cup

Wednesday, Oct 17th & Thursday, Oct 18th

Attendee Registration Link

Sponsor Registration Link

Location and Venue

Hyatt Regency Orange County

Venue & Conference Location

Hyatt Regency Orange County

11999 Harbor Blvd, Garden Grove, CA 92840

Register Here
Additional details

The average temperature in Orange County, CA in the month of February is a high of 71°F and a low of 49°F, so please plan accordingly.

Sponsors & Partners

Interested in becoming a sponsor? Get in touch

Platinum sponsors

Carbonite Comodo ConnectBooster Cytracom Datto IT Glue Mailprotector Pax8 Technology Marketing Toolkit

Gold sponsors

AudIT Autotask Barracuda MSP Duo Security Kaseya Naverisk QNAP RapidFire Tools RocketCyber Solutions Granted Star2Star Vertical Axion

Silver sponsors

CentreStack Cisco Umbrella Entrust Datacard GMS Live Expert Greenlink Networks Micro Focus Mvix APC by Schneider Electric

Bronze sponsors

ASI Calyptix Carvir ChannelOnline ConnectWise Dahua ID Agent iRemoteReset QuoteWerks SOCSoter SonicWall

Media sponsors

Channel Partners ChannelPro Get Channeled Tech Target