ASCII IT SUCCESS SUMMITS 2017

Houston | Anaheim | Boston | Columbus | Toronto | NY/NJ | Chicago | Miami | Wash DC

When

September 27th
Starting at 12pm

Where

Miami
The Biltmore

jerrykoutavas

Designed Specifically for Managed Service Providers
Take Revenue Generation to the Next Level

Welcome! We continue to make the ASCII IT Success Summits dynamic and designed to deliver maximum value to Managed Service Providers. Our agenda is geared to help MSPs grow their business, offer additional services, help their customers transition to the cloud and increase monthly recurring revenue opportunities. - Jerry Koutavas, ASCII President

The Speakers

Catch Me If You Can

Frank Abagnale , Cybersecurity and Fraud Prevention Expert

Frank W. Abagnale is one of the world’s most respected authorities on forgery, embezzlement and secure documents. For over 40 years he has worked with, advised and consulted with hundreds of financial institutions, corporations and government agencies around the world.

Mr. Abagnale’s rare blend of knowledge and expertise began more than 45 years ago when he was known as one of the world’s most famous confidence men.

This was depicted most graphically in his best-selling book, Catch Me If You Can, a film of which was also made, directed by Steven Spielberg with Leonardo DiCaprio and Tom Hanks. A Broadway musical of the same title was also created and in April 2011 opened on Broadway and won a Tony Award.

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

George Sierchio is an entrepreneurial veteran having owned and operated several successful technology services and business consulting companies over a span of nearly 25 years.

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, CEO, AudIT Sales Presentation System

Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. His interest in technology began back in college when he had trouble finding someone to fix the computer he was using to write lab reports.

Dave
Goldie

VP of Channel, IT Glue

Ted
Roller

Channel Chief, Mailprotector

Herman
Pool

President, Vertical Axion

Len
DiCostanzo

Senior Vice President of Channel Development, Autotask

Jim
Lippie

General Manager of Cloud Computing, Kaseya

Aaron
Leicht

VP of Business Development & Client Coaching, Technology Marketing Toolkit

James
Bucuzzo

Channel Program Development Manager, Carbonite

Dan
Cucchi

Manager of Account Management, ConnectWise

Nadia
Karatsoreos

Community Manager, SolarWinds

Michael
Crean

CEO, Solutions Granted

Arman
Abdulhayoglu

Product Marketing Manager, Comodo

Don
Jeter

Director of Channel Marketing, Pax8

Matt
Scully

Channel Sales Executive, Datto

Jennifer
Bodell

Director of Emerging Channel, Pax8

Tim
Conkle

President & CEO, Roland Technology Group

Matthew
Koenig

Director of North American Sales, RapidFire Tools

Miami Agenda

Packed with high quality content, just for you.

12:00 pm - 12:30 pm

Networking Lunch & Badge Pick Up


1:00 pm - 1:40 pm

Security as a Service: Not Just a Nice to Have Anymore

Jim Lippie, Kaseya

In a 2017 Global MSP Pricing Survey, 30 percent of MSP respondents cited “Meeting Security Risks” as the top IT problem or service they anticipated their clients would need in the near future. Bottom-line: If you don’t provide a comprehensive suite of security solutions, your customers will find a provider (MSP or direct solution) that will. Attend this session to learn how you can leverage a new Security-as-a-Service offering to quickly launch your managed security offering to differentiate your business and win new clients.

 

1:40 pm - 2:20 pm

Cyber Security Services – The Great New Opportunity for MSPs

Matthew Koenig, RapidFire Tools

Cybersecurity is unquestionably the hottest topic in IT today, and MSPs are scrambling to find the right tools to protect their clients, while at the same time trying to figure out how to capitalize on this megatrend in business. Internal vulnerabilities account for almost 70% of data breaches. In this presentation we’ll discuss tools and techniques that will assist you in taking your Security Services to the next level.

2:20 pm - 3:00 pm

One Hour Marketing: The Entrepreneur’s Guide to Simple, Effective Marketing for Getting More Clients, Knowing Your Market, and Building a Stronger Business

Herman Pool, Vertical Axion

Based on his book of the same title, Herman Pool shares marketing tips that help IT business owners grow their business and improve their lives by making marketing simple to do and understand.

3:00 pm - 3:20 pm

Break & Networking Time


3:20 pm - 4:00 pm

The Key Advantages of a Unified Business Management Platform

Len DiCostanzo, Autotask

Using a unified IT business management platform is the best approach to benefit from the combined power of PSA with RMM capabilities. Service providers (ITSPs|MSPs) achieve new levels of accountability, efficiency and intelligence when they go beyond simply integrating and embrace unified.

Unification delivers:

New Levels of Automation. The unified management approach reduces complexity, accelerates the completion of tasks and improves productivity.

Central Management. With a unified PSA and RMM platform, all the data is available through a single pane of glass, eliminating the need to switch back and forth between systems or pull data for reports from different sources.

Unmatched Results. Forrester conducted a Total Economic Impact study to uncover the ROI of using Autotask’s unified platform. Among the findings:

-A productivity increase of 1 hour daily for billable resources

-ROI of 198% with payback in <4 months

4:00 pm - 4:40 pm

Layered Security Services: Your Guide to Transition from MSP to MSSP

Nadia Karatsoreos, SolarWinds

Do you consider yourself an MSSP? Do you want to be an MSSP? Join SolarWinds MSP’s session on how to transition your business; we will cover how to capitalize on media frenzy and how to create structure and programs for your current and prospective customers. Also find out what solutions are necessary for a true layered security model. You will walk away with everything you need to know to become an MSSP

4:40 pm - 5:20 pm

Securing ‘Everything’ for Today’s Work Force

Micheal Crean, Solutions Granted

5:20 pm - 5:30 pm

Pre-Day Workshop Wrap Up


5:30 pm - 7:00 pm

ASCII Member Closed Door Meeting in Granada


7:00 pm - 9:00 pm

Welcome Reception Located in the CC Courtyard


8:00 am - 8:50 am

Networking Breakfast & Badge Pick-Up

Sponsored by RocketCyber

8:50 am - 9:00 am

ASCII Roadmap – Solutions to Meet Your MSP Goals

Jerry Koutavas, The ASCII Group

9:00 am - 9:25 am

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, AudIT Sales Presentation System

9:25 am - 9:50 am

The Modern MSP

Arman Abdulhayoglu, Comodo

9:50 am - 10:15 am

Distribution in the Cloud Age

Jennifer Bodell & Don Jeter, Pax8

20 years ago, the value traditional distributors provided was obvious. Today? Not so much. Join Pax8 to learn why traditional distribution is broken, what Pax8 is doing to fix it, and how we are committed to helping you find success in the cloud.

10:15 am - 10:40 am

How To Build The Ultimate Sales And Marketing Machine For Your IT Services Business

Aaron Leicht, Technology Marketing Toolkit

Why is it so difficult to attract MORE and BETTER QUALITY clients?  If you want to grow your IT services business with any level of certainty, you must learn how to bring in new clients consistently, predictably and cost-effectively.  Our marketing system will tell you where to start, the steps to follow, how to build a solid foundation, and how to avoid wasting time and money on marketing that doesn’t work.

 

10:40 am - 10:50 am

Break & Networking Time


10:50 am - 11:15 am

Being Told Your MSP Offering is Too Expensive? Learn How You Can Use Backup to Overcome That Objection

Matt Scully, Datto

Datto partners are some of the fastest growing MSP’s in the channel. The biggest objection any MSP gets tends to be about price. How can you change the conversation from “you’re too expensive” to “where do I sign?” We have the best-kept Sales process secret in the industry. At the end of the session, not only will you change the conversation with your end users but you will have the best free sales tools designed for all MSPs. Please join us to learn these best practices and grow your business.

11:15 am - 11:45 am

Rapid Pitches

Silver Sponsors

11:45 am - 12:00 pm

The Benefits of Community – Why You’ll Want to Become a Member of The ASCII Group

Trevor DiGirolamo & Laura Wood, The ASCII Group

12:00 pm - 2:00 pm

Solution Pavilion & Lunch


2:05 pm - 2:15 pm

Revolutionizing SMB Data Storage

Cliff Tsai, QNAP

QNAP ‘s cutting edge technology is revolutionizing the way Small and Medium sizes Businesses store and manage data. The presentation will cover the the all new Thunderbolt3 USB-C NAS systems, file sharing, storage management, virtualization and cloud services

2:15 pm - 2:40 pm

Why I Quit Selling VoIP

Tim Conkle, Cytracom

10 years ago, selling and using VoIP was a painful process for MSPs and end users due to low product quality and bad channel relationships. That is why Tim Conkle quit selling VoIP. In 2008 he helped start Cytracom, which was purpose-built for the MSP channel to successfully go-to-market with VoIP. Take a journey with Tim though the history and learn why now is the time to add VoIP to your portfolio and move your MSP sales to the next level!

2:40 pm - 3:05 pm

Making Email Better for the Channel

Ted Roller, Mailprotector

Mailprotector enjoyed incredible success in 2016, but we have much, much more to do. Join us to learn about what we accomplished (at your request!) in 2016, and what we are focused on in 2017. Hear from some MSPs who made the move to Mailprotector last year and how it is going. Finally, we will take a few minutes to solicit feedback from everyone, and learn more about how we can enable you to save time, drive additional revenue, and increase customer satisfaction in the years to come.

3:05 pm - 3:30 pm

Taking MSPs from Good to Great

Dave Goldie, IT Glue

Learn to eliminate documentation complexity in your MSP & find out about the latest ‘as-a-service’ service in our industry. Ensuring information is readily available for your team with maximum efficiency can be a challenge. IT Glue solves not only the time waste factor within your MSP organization but, will also show you how to convert your documentation cost center into a brand new, never before thought of “documentation as a service!”, designed specifically for MSPs.

 

3:30 pm - 3:55 pm

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

3:55 pm - 4:20 pm

Sales Transformation

Dan Cucchi, ConnectWise

To build an effective sales organization, you have to tackle issues that can be difficult, but are necessary for success. Starting with identifying an objective and building from there, you can create a successful sales organization that will help your business grow.

4:20 pm - 4:45 pm

Going to Market with Ransomware Prevention

Zac Kenney, Carbonite

During this presentation you will learn about The Ransomware Go-to-Market Guide for partners, prepared by The 2112 Group, and how Carbonite’s broad backup and disaster recovery product portfolio can play a role in protecting your customers’ data. This guide provides:

– An overview of the current state of the security market as it relates to ransomware
– Strategies for preventing and recovering from ransomware attacks
– Guidance on selling ransomware prevention to customers
– Strategies for maximizing revenue/profit in addressing ransomware prevention

You will also hear about Carbonite’s award-winning partner program that provides the products and profitability to our partners for a successful partnership in the backup and disaster recovery market.

4:45 pm - 4:55 pm

Voting – Break & Networking Time


4:55 pm - 5:55 pm

Featured Keynote Speaker with Q&A: Frank Abagnale – Catch Me if You Can

Frank Abagnale

Frank Abagnale provides entertaining insight into his life as the notorious imposter of the 1960s; a thrilling story told in the award-winning movie and Broadway musical, Catch Me If You Can. By age 21, Abagnale was known as America’s most gifted con man, successfully impersonating an airline pilot, pediatrician, stockbroker, college professor, and assistant attorney general, all while cashing $2.5 million in forged checks. Audiences will experience an emotional roller coaster ride as motivational speaker Frank Abagnale describes his escapades and reveals how he learned to live on the right side of the law.

6:00 pm - 6:30 pm

Closing Award Ceremony & Giveaways


Testimonials

ASCII events have been nothing short of great.  I have the ability to interact with fellow peers, manufactures and vendors. I am able to ask questions and get the answer directly from the source.  Through the events I am able to learn about the growing trends of the industry.  I consider the time spent to be a great investment to the future of my company.

Stanley Louissaint
President, Fluid Designs Inc.

Great event! This was my first ASCII event. I came as a guest, but left as a member. It’s a superb forum for hearing about vendors and products I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better. Some of the speakers helped me to see what I’ve been missing in providing services to my customers. What I learned will help me grow and help my customers. I’ll definitely be attending events in the future.

James M. Golden
President, Golden Consulting Inc.

The ASCII Success Summit is a must attend event for me. It’s the perfect balance of peer-to-peer networking, continuing education and vendor interaction. I’ve made more professional connections attending ASCII events than I have ever made anywhere else.

C.J. Ezell
Founder, PointClear Networks

Why is this conference for you?

Hands on Technology Showcase

Get “hands on” in our solutions pavilion, where we will have over 20 leading IT companies showcasing how their technology can help you and/or your customers businesses. See and experience the technology live as you network with the vendors and learn about their SMB solutions.

Leading Industry Education

Insight and market discussions provided by leading channel executives in the IT space. Learn how the top IT companies are approaching and transforming the market by leveraging the latest technologies to drive growth.

Interactive Peer-to-Peer Discussions

Use the power of peers to discover new ways to streamline your business, build alliances and better serve your customers. Our attendees share an openness to learn from each other and frequently develop powerful and long-lasting business relationships at the events.

Networking & Business Development

Fortify and expand your business by creating partnerships with industry peers. Build alliances while learning best practices for sales, marketing, building recurring revenue streams and more – all through leveraging the latest SMB technology solutions.

Registration

Seating is limited, register early to reserve your space

Register at any one of the summits below

Houston Marriott Westchase

Wednesday, Feb 22nd & Thursday, Feb 23rd

Attendee Registration Link

Sponsor Registration Link

Hilton East Brunswick

Wednesday, July 26th & Thursday, July 27th

Attendee Registration Link

Sponsor Registration Link

Hyatt Regency Orange County

Wednesday, Mar 29th & Thursday, Mar 30th

Attendee Registration Link

Sponsor Registration Link

Chicago Marriott O'Hare

Wednesday, Aug 30th & Thursday, Aug 31st

Attendee Registration Link

Sponsor Registration Link

DoubleTree Boston

Wednesday, April 26th & Thursday, April 27th

Attendee Registration Link

Sponsor Registration Link

Biltmore Hotel Coral Gables

Wednesday, Sep 27th & Thursday, Sep 28th

Attendee Registration Link

Sponsor Registration Link

Sheraton Columbus

Wednesday, May 17th & Thursday, May 18th

Attendee Registration Link

Sponsor Registration Link

Westfield's Marriott Washington Dulles

Wednesday, Oct 25th & Thursday, Oct 26th

Attendee Registration Link

Sponsor Registration Link

Toronto Airport Marriott

Thursday, June 22nd

Attendee Registration Link

Sponsor Registration Link

ASCII Cup Party

Thursday, October 26th

Attendee Registration Link

Sponsor Registration Link

Location and Venue

The Miami Biltmore

Venue & Conference Location

The Miami Biltmore

1200 Anastasia Avenue, Coral Gables, Florida 33134

Register Here
Additional details

The average temperature in Miami in the month of September is a high of 85°F and a low of 76°F, so please plan accordingly.

Sponsors & Partners

Interested in becoming a sponsor? Get in touch

Platinum sponsors

Carbonite Comodo ConnectWise Cytracom Datto IT Glue Mailprotector Pax8 Technology Marketing Toolkit

Gold sponsors

AudIT Autotask Kaseya QNAP RapidFire Tools RocketCyber SolarWinds Solutions Granted Vertical Axion

Silver sponsors

Carvir Cisco Umbrella Duo Security Entrust Datacard Greenlink Networks Micro Focus APC by Schneider Electric Star2Star Webroot

Bronze sponsors

ASI Beachhead Solutions Calyptix CentreStack ChannelOnline D&H Egenera iRemoteReset

Media sponsors

ChannelPro Get Channeled Tech Target