Houston | Anaheim | Boston | Columbus | Toronto | NY/NJ | Chicago | Miami | Wash DC


April 26th to 27th
Starting at 12pm


DoubleTree by Hilton Boston North Shore


Designed Specifically for Managed Service Providers
Take Revenue Generation to the Next Level

Welcome! We continue to make the ASCII IT Success Summits dynamic and designed to deliver maximum value to Managed Service Providers. Our agenda is geared to help MSPs grow their business, offer additional services, help their customers transition to the cloud and increase monthly recurring revenue opportunities. - Jerry Koutavas, ASCII President

The Speakers

Catch Me If You Can

Frank Abagnale, Cybersecurity and Fraud Prevention Expert

Frank W. Abagnale is one of the world’s most respected authorities on forgery, embezzlement and secure documents. For over 40 years he has worked with, advised and consulted with hundreds of financial institutions, corporations and government agencies around the world.

Mr. Abagnale’s rare blend of knowledge and expertise began more than 45 years ago when he was known as one of the world’s most famous confidence men.

This was depicted most graphically in his best-selling book, Catch Me If You Can, a film of which was also made, directed by Steven Spielberg with Leonardo DiCaprio and Tom Hanks. A Broadway musical of the same title was also created and in April 2011 opened on Broadway and won a Tony Award.

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

George Sierchio is an entrepreneurial veteran having owned and operated several successful technology services and business consulting companies over a span of nearly 25 years.

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, CEO, AudIT Sales Presentation System

Frank M. DeBenedetto has spent the past two decades passionately helping business owners navigate the complex world of technology. His interest in technology began back in college when he had trouble finding someone to fix the computer he was using to write lab reports.


Channel Development Manager, Datto


Director of Channel Marketing, Pax8


President, Vertical Axion


SVP of Sales, Star2Star


Director of Emerging Channel, Pax8


Channel Account Manager, Carbonite


Community Manager, SolarWinds


Channel Chief, Mailprotector


CEO, Roland Technology Group


VP of Channel, IT Glue


Account Manager, Mailprotector


President & COO, Data Deposit Box


SVP Channel Development, Autotask


VP of Sales, RapidFire Tools


Regional Sales Manager, ChannelOnline


Channel Account Manager, Webroot

Boston Agenda

Packed with high quality content, just for you.

12:00 pm - 12:30 pm

Registration Located in the Grand Ballroom Foyer

12:30 pm - 1:00 pm

Kickoff Team Building Activity

Jerry Koutavas, The ASCII Group

1:00 pm - 1:40 pm

Less BS – Let’s Get Real About Cyber Security

Gary Owen, Webroot

When today’s aggressive cyber threats get to your endpoints, malware steals time and money from both you and your clients’ bottom line. The enemy is organized and highly motivated, and continually develops new ways to launch attacks and beat defenses. Caught in the crossfire are MSPs who have been entrusted to protect their clients. But how can MSPs make sure to give clients the best defense?

In this presentation, we’ll cut through the BS and get real about what MSPs need to defeat the velocity and ingenuity of modern attacks. You’ll garner information about key terms and trends, allowing you to have actionable discussions with your clients. We’ll also demonstrate collective threat intelligence and how it’s being used to bring profitability back to endpoint security.


1:40 pm - 2:20 pm

Do You Want To Be More Profitable in 2017?

Nadia Karatsoreos, SolarWinds

We often hear from MSPs all over the world that they generate significant revenue from managed services but struggle to maintain or grow their profitability. Join SolarWinds MSP’s session to hear how to leverage industry best practices in automation, standardization and technician training- all with the goal to increase your profitability in your Managed Services business.  You will also find out why some MSP’s are more profitable and find out how they actually do it.  You will walk away from this session with great information and resources you can use too.

2:20 pm - 3:00 pm

One Hour Marketing: The Entrepreneur’s Guide to Simple, Effective Marketing For Getting More Clients, Knowing Your Market and Building a Stronger Business

Herman Pool, Vertical Axion

Based on his book of the same title, Herman shares marketing tips that help IT business owners grow their business and improve their lives by making marketing simple to do and understand.

3:00 pm - 3:20 pm

Break & Networking Time

3:20 pm - 4:00 pm

Quote Faster and Sell More – Quoting and eCommerce Solutions for Channel Partners

Larry Meador, CNET ChannelOnline

VARs and MSPs are looking to save time and resources to maximize profits. By choosing a quoting solution that integrates catalog, customer, procurement, and sales document management into one application, any size business can see their revenue grow. When that application also includes the industry’s best product data and an e-commerce store, business processes are made even more efficient. Larry Meador of CNET ChannelOnline will discuss the benefits of a quoting application that integrates complex functionality into an easy-to-use interface.

4:00 pm - 4:40 pm

The Key Advantages of a Unified Business Management Platform

Len DiCostanzo, Autotask

Using a unified IT business management platform is the best approach to benefit from the combined power of PSA with RMM capabilities. Service providers (ITSPs|MSPs) achieve new levels of accountability, efficiency and intelligence when they go beyond simply integrating and embrace unified.

Unification delivers:

New Levels of Automation. The unified management approach reduces complexity, accelerates the completion of tasks and improves productivity.

Central Management. With a unified PSA and RMM platform, all the data is available through a single pane of glass, eliminating the need to switch back and forth between systems or pull data for reports from different sources.

Unmatched Results. Forrester conducted a Total Economic Impact study to uncover the ROI of using Autotask’s unified platform. Among the findings:

-A productivity increase of 1 hour daily for billable resources

-OI of 198% with payback in <4 months

4:40 pm - 5:20 pm

How Star2star is Different From the Rest

Skip Lane, Star2Star

Star2Star is a true hybrid cloud solution; offering the best of old school premise and the advantages of cloud failover and redundancy, without the pitfalls of either.

5:30 pm - 7:00 pm

ASCII Member Closed-Door Meeting Located in Newburyport Room

7:00 pm - 9:00 pm

Welcome Reception Located in The Living Room

8:00 am - 8:50 am

Networking Breakfast & Badge Pick-Up

Sponsored by QuoteWerks & APC by Schneider Electric

8:50 am - 9:00 am

ASCII Roadmap – Solutions to Meet Your MSP Goals

Jerry Koutavas, The ASCII Group

9:00 am - 9:25 am

Closing MSP Deals Through Emotional Based Selling

Frank DeBenedetto, AudIT Sales Presentation System

9:25 am - 9:50 am

Making Email Better for the Channel

Ted Roller, Mailprotector

Mailprotector enjoyed incredible success in 2016, but we have much, much more to do. Join us to learn about what we accomplished (at your request!) in 2016, and what we are focused on in 2017. Hear from some MSPs who made the move to Mailprotector last year and how it is going. Finally, we will take a few minutes to solicit feedback from everyone, and learn more about how we can enable you to save time, drive additional revenue, and increase customer satisfaction in the years to come.

9:50 am - 10:15 am

Distribution in the Cloud Age

Jennifer Bodell & Don Jeter, Pax8

20 years ago, the value traditional distributors provided was obvious. Today? Not so much. Join Pax8 to learn why traditional distribution is broken, what Pax8 is doing to fix it, and how we are committed to helping you find success in the cloud.

10:15 am - 10:40 am

Taking MSPs from Good to Great

Dave Goldie, IT Glue

Learn to eliminate documentation complexity in your MSP & find out about the latest ‘as-a-service’ service in our industry. Ensuring information is readily available for your team with maximum efficiency can be a challenge. IT Glue solves not only the time waste factor within your MSP organization but, will also show you how to convert your documentation cost center into a brand new, never before thought of “documentation as a service!”, designed specifically for MSPs.

10:40 am - 10:50 am

Break & Networking Time

10:50 am - 11:25 am

Get Connected. Stay Connected.

Michael DePalma, Datto

Datto is super excited to launch for the first time ever at an industry tradeshow Datto Networking. Founder and CEO, Austin McChord, himself, will be delivering this keynote presentation discussing not only why Datto has become one of the fastest growing MSP technologies to date, but how the company is going to continue to fuel MSP growth into the future.

11:25 am - 12:00 pm

Rapid Pitches

Silver Sponsors

12:00 pm - 2:00 pm

Solution Pavilion & Lunch

2:05 pm - 2:30 pm

Why I Quit Selling VoIP

Tim Conkle, Cytracom

10 years ago, selling and using VoIP was a painful process for MSPs and end users due to low product quality and bad channel relationships. That is why Tim Conkle quit selling VoIP. In 2008 he helped start Cytracom, which was purpose-built for the MSP channel to successfully go-to-market with VoIP. Take a journey with Tim though the history and learn why now is the time to add VoIP to your portfolio and move your MSP sales to the next level!

2:30 pm - 2:55 pm

Keep It Simple, Keep It Smart

Troy Cheeseman, Data Deposit Box

For the past several years, Channel Partners have been the backbone of provider success however, even in today’s competitive market, cloud based disaster recovery and backup and recovery providers have not been able to provide a complete, end to end solution for partners who service the SMB; until now!!  Join us at our keynote as Data Deposit Box proudly demonstrates that you can easily service the SOHO, Micro SMB, SMB and SME with one cloud backup provider.  More importantly, as a channel partner you can do it while earning the industry’s best monthly reoccurring revenue option.  Data Deposit Box: So Simple, So Smart.

2:55 pm - 3:20 pm

Going To Market with Ransomware Prevention

Brett Thornton, Carbonite

During this presentation you will learn about The Ransomware Go-to-Market Guide for partners, prepared by The 2112 Group, and how Carbonite’s broad backup and disaster recovery product portfolio can play a role in protecting your customers’ data. This guide provides:

– An overview of the current state of the security market as it relates to ransomware
– Strategies for preventing and recovering from ransomware attacks
– Guidance on selling ransomware prevention to customers
– Strategies for maximizing revenue/profit in addressing ransomware prevention

You will also hear about Carbonite’s award-winning partner program that provides the products and profitability to our partners for a successful partnership in the backup and disaster recovery market.

3:20 pm - 3:45 pm

What You Need, What They Want – Understanding What Metrics Matter Most When Buying or Selling An IT Practice

George Sierchio, Vice President, Cogent Growth Partners, LLC

3:45 pm - 4:10 pm

Internal Cyber Security Services – The Great New Opportunity for MSPs

Mark Winter, RapidFire Tools

CyberSecurity is unquestionably the hottest topic in IT today, and MSPs are scrambling to find the right tools to protect their clients, while at the same time trying to figure out how to capitalize on this mega-trend in business. Internal vulnerabilities account for almost 70% of data breaches. In this presentation we’ll discuss tools and techniques that will assist you in taking your Security Services to the next level.

4:10 pm - 4:35 pm

Stop Billing Your Customers and Start Making More Money

Ted Roller, ConnectBooster

Join Ted Roller, Channel Chief of ConnectBooster, as he guides you to learn about how you can control your cash flow, simplify your billing, offer your clients a clean billing solution, and how to look more professional to your customers.

4:35 pm - 4:55 pm

Voting – Break & Networking Time

4:55 pm - 5:55 pm

Featured Keynote Speaker with Q&A: Frank Abagnale – Catch Me if You Can

Frank Abagnale

Frank Abagnale provides entertaining insight into his life as the notorious imposter of the 1960s; a thrilling story told in the award-winning movie and Broadway musical, Catch Me If You Can. By age 21, Abagnale was known as America’s most gifted con man, successfully impersonating an airline pilot, pediatrician, stockbroker, college professor, and assistant attorney general, all while cashing $2.5 million in forged checks. Audiences will experience an emotional roller coaster ride as motivational speaker Frank Abagnale describes his escapades and reveals how he learned to live on the right side of the law.

6:00 pm - 6:30 pm

Closing Award Ceremony & Giveaways


ASCII events have been nothing short of great.  I have the ability to interact with fellow peers, manufactures and vendors. I am able to ask questions and get the answer directly from the source.  Through the events I am able to learn about the growing trends of the industry.  I consider the time spent to be a great investment to the future of my company.

Stanley Louissaint
President, Fluid Designs Inc.

Great event! This was my first ASCII event. I came as a guest, but left as a member. It’s a superb forum for hearing about vendors and products I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better. Some of the speakers helped me to see what I’ve been missing in providing services to my customers. What I learned will help me grow and help my customers. I’ll definitely be attending events in the future.

James M. Golden
President, Golden Consulting Inc.

The ASCII Success Summit is a must attend event for me. It’s the perfect balance of peer-to-peer networking, continuing education and vendor interaction. I’ve made more professional connections attending ASCII events than I have ever made anywhere else.

C.J. Ezell
Founder, PointClear Networks

Why is this conference for you?

Hands on Technology Showcase

Get “hands on” in our solutions pavilion, where we will have over 20 leading IT companies showcasing how their technology can help you and/or your customers businesses. See and experience the technology live as you network with the vendors and learn about their SMB solutions.

Leading Industry Education

Insight and market discussions provided by leading channel executives in the IT space. Learn how the top IT companies are approaching and transforming the market by leveraging the latest technologies to drive growth.

Interactive Peer-to-Peer Discussions

Use the power of peers to discover new ways to streamline your business, build alliances and better serve your customers. Our attendees share an openness to learn from each other and frequently develop powerful and long-lasting business relationships at the events.

Networking & Business Development

Fortify and expand your business by creating partnerships with industry peers. Build alliances while learning best practices for sales, marketing, building recurring revenue streams and more – all through leveraging the latest SMB technology solutions.


Seating is limited, register early to reserve your space

Register at any one of the summits below

Houston Marriott Westchase

Wednesday, Feb 22nd & Thursday, Feb 23rd

Attendee Registration Link

Sponsor Registration Link

Hilton East Brunswick

Wednesday, July 26th & Thursday, July 27th

Attendee Registration Link

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Hyatt Regency Orange County

Wednesday, Mar 29th & Thursday, Mar 30th

Attendee Registration Link

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Chicago Marriott O'Hare

Wednesday, Aug 30th & Thursday, Aug 31st

Attendee Registration Link

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DoubleTree Boston

Wednesday, April 26th & Thursday, April 27th

Attendee Registration Link

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Biltmore Hotel Coral Gables

Wednesday, Sep 27th & Thursday, Sep 28th

Attendee Registration Link

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Sheraton Columbus

Wednesday, May 17th & Thursday, May 18th

Attendee Registration Link

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Marriott Washington Dulles

Wednesday, Oct 25th & Thursday, Oct 26th

Attendee Registration Link

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Toronto Airport Marriott

Thursday, June 22nd

Attendee Registration Link

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ASCII Cup Party

Thursday, October 26th

Attendee Registration Link

Sponsor Registration Link

Location and Venue

DoubleTree by Hilton Boston North Shore

Boston is Massachusetts’ capital and largest city. Founded in 1630, it’s one of the oldest cities in the U.S.

Venue & Conference Location

DoubleTree by Hilton Boston North Shore

50 Ferncroft Rd, Danvers, MA 01923

Register Here
Additional details

The average temperature in Boston in the month of April is a high of 55°F and a low of 36°F, so please plan accordingly.

Sponsors & Partners

Interested in becoming a sponsor? Get in touch

Platinum sponsors

Carbonite ConnectBooster Cytracom Data Deposit Box Datto ITGlue Mailprotector Pax8 RapidFire Tools

Gold sponsors

AudIT Autotask ChannelOnline SolarWinds Star2Star Vertical Axion Webroot

Silver sponsors

APC by Schneider Electric Cisco Umbrella Duo Security Entrust Datacard GreenLink Intronis Kaseya Mvix The Neat Company Phalanx SherWeb

Bronze sponsors

ASI AVG Business by AVAST Carvir ConnectWise D&H Egenera iRemoteReset MicroFocus Ninja QuoteWerks

Media sponsors

Business Solutions The Channel Company Channel Partners ChannelPro Get Channeled Tech Target