ASCII '22
MSP SUCCESS SUMMITS
HOUSTON | KANSAS CITY | CHICAGO | BOSTON | LONG BEACH | TORONTO | MIAMI | NY/NJ | DALLAS












Built for MSPs

Expand Your Network
ASCII Summits are business building events where MSPs come together to learn best practices, network, find new revenue streams and stay current with the latest industry trends.

Boost Productivity
Don’t miss out! Our events are geared to help MSPs network and discover new opportunities for growth. We hope to see you join us at one of the nine events in North America.

Spark Opportunity
Open to MSPs and IT providers who manage SMBs in North America, our events provide attendees with access to other peer business owners and to technology vendors.







“How to Get to ‘Yes’; Tips and Techniques for Getting the Sale”
As a world-leading hostage negotiator and criminal interrogator, Paul Nadeau’s daily challenge was to get suspects to admit to heinous crimes, free hostages, and surrender to the police. For sales professionals, the challenge is to get clients to sign on the dotted line. Although the stakes aren’t the same, you can use Paul’s unique approach to understand human behavior and win in sales. Closing is not an art — it’s a science. It takes establishing trust and rapport, asking direct questions, reading voice and body language, adapting to cues, and handling objections. Paul’s talk is a roadmap to get you there.
Our Featured MSP Peer & Industry Speakers
Industry Panel: “What Top MSP Performers Are Doing Different to Build Sales”
Thought Leadership Panel
“Perspective Matters – Where MSPs Fail Horribly at Selling Cybersecurity and How to Correct It”
Scott Bliss, President, M.P.M.
“Hackers’ Perspective: Risks and Solutions in the New Age of Remote Work”
Ken Wong, Founder & Partner, DragonTek
“Live Legal Review: Where MSPs are at Risk When It Comes to their MSA Agreements”
Bradley Gross, Esq, P.A
“Prospect Leave Behind – ASCII Security Committee Latest Release – How to Vet Your MSP”
Jerry Koutavas, President, The ASCII Group
“Key Takeaways & The Hard Truths How One MSP Hit $1M as a Solo IT-Entrepreneur”
Stanley Louissaint, Principal, Fluid Designs

Featured Technology Speakers




ASCII Member Closed-Door Meeting

Badge Pick-Up & Lunch
Meet the ASCII Staff and pick up your conference materials and lunch as we prepare to kick off the event

Welcome & Business Card Exchange
Event Kick Off & Networking Activities

"Live Legal Review (PART 1): Where MSPs are at Risk When It Comes to Their MSA Agreements" presented by Bradley Gross, Esq. from Law Office of Bradley Gross, P.A.

Lunch Sponsor – presented by Eric Pinto of SOCSoter
Kudos to our lunch sponsor, SOCSoter for providing our meal for the day!

"Demystifying Microsoft Azure for MSPs: How to Build a Successful Cloud Practice in Microsoft Azure" presented byNatasha Boyko from Nerdio

"Hackers Are Constantly Evolving, Exploiting New Vulnerabilities and Dwelling in SMB Environments—Until They Meet Huntress" presented by David Alcaraz from Huntress

"Prospect Leave Behind-ASCII Security Committee Latest Release-How to Vet Your MSP" presented by Jerry Koutavas from The ASCII Group

"Addressing the Scary Reality of Nation-State Cybercrime and What You Can Do Today to Protect Your Clients Tomorrow" Presented By Amelia Paro from ID Agent

"Why are Security Threats so Pervasive" presented by Michael Crean from Solutions Granted

Break & Networking Time

"What Top MSP Performers Are Doing Different to Build Sales" Thought Leadership Panel Session with Binox MSP, SaaS Alert, and Webroot

"Drive Sales With The Business Intelligence You Already Have" - presented by Al Alper from CyberGuard360

"Cyber Security Insurance and the tools MSPs need to Qualify" presented by Eric Kalseth from Sophos

"Hackers’ Perspective: Risks and Solutions in the New Age of Remote Work" presented by ASCII Member Ken Wong from DragonTek

"Building for the Channel" presented by Chris Keith from Zorus
"The Opportunity in Email Security"- presented by Matt Scully from Mailprotector
A comprehensive look on why businesses can’t rely on Microsoft alone to protect their email infrastructure. Matt Scully will show you untapped ways to protect your customers from common email and phishing threats.
Platinum Sponsor Introductions
Zomentum, Threatlocker, RingLogix, Speartip

Wrap Up, Voting & Vendor Networking

Evening Networking Reception
Plenty of food and drinks as networking continues, open bar sponsored by Greenlink Networks

Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group

Welcome & Business Card Exchange

"Key Takeaways How One MSP Hit $1M as a Solo IT-Entrepreneur" presented by Stanley Louissaint from Fluid Designs

"How to Cure Culture Clash" - presented by Tim Coach from Gradient MSP

"Building your MSP knowledge with Pax8 Academy"- presented by Bethany Roser and Kayla Staebell from Pax8

“Fortify Your Data Protection Services Through Integration and Automation: Leveraging Your Tools to Increase Service Team Productivity, Decrease Client Churn, & Protect Your Client’s Data Better” presented by Amy Luby from Acronis

Morning Break – Networking | Complimentary Headshots

"Defining Your Cyber Resilience Strategy To Dominate in 2022" - presented by Desraie Thomas from Datto
As cybercrime has wreaked havoc on the global economy, Managed Services Providers are being relied upon to protect the largest and most vulnerable segment of the economy; the SMB. MSPs help mitigate the risk associated with these cybercrimes and prevent billions in lost revenue and an immeasurable amount of lost productivity. Join Datto as they discuss key elements, framework, and roadblocks you may face in developing your cyber resilience and crisis management strategy to protect your service delivery and more importantly, your client’s critical infrastructure.

"Solving the Getting Paid Problem" - presented by Taylor Thorson from ConnectBooster

Lunch Sponsor- presented by Jeff Farris from Cloud Radial

Silver Sponsor Rapid Pitches
Rapid Pitches by Axcient, Dark Cubed, DatasStream Insurance, Dell, GreenLink Networks, HelpDesk.tech, IGI CyberLabs, MSP360, and Webroot

"ASCII: What's in IT for Me" presented by Jerry Koutavas and Lynn Williams from The ASCII Group

Solutions Pavilion & Lunch

"Where MSPs Fail Horribly at Selling Cybersecurity and How to Correct It" presented by Scott Bliss from Maximum Performance Management
As a trainer for Sandler, Scott Bliss has worked with hundreds of MSPs on helping them hone their skills in positioning cybersecurity as a meaningful conversation versus a debatable budgetary item. He will be sharing his technique and what approaches MSPs should avoid.

"Building your Revenue Platform" presented by Ted Roller from Zomentum

"Demystifying Zero Trust and its Role in Cybersecurity" presented by Ryan Bowman from ThreatLocker

"Live Legal Review (PART 2): Where MSPs are at Risk When It Comes to their MSA Agreements" presented by Bradley Gross, Esq. from Law Office of Bradley Gross, P.A

“VoIP Doesn’t Have to Suck” presented by Julie Marvelli from RingLogix

"How to Guarantee Cyber Insurance Coverage for your Partners"- Presented by Tim Reboulet from Speartip

Voting – Afternoon Break & Networking

Featured Keynote: Paul Nadeau “How to Get to ‘Yes’; Tips and Techniques for Getting the Sale”
As a world-leading hostage negotiator and criminal interrogator, Paul Nadeau’s daily challenge was to get suspects to admit to heinous crimes, free hostages, and surrender to the police. For sales professionals, the challenge is to get clients to sign on the dotted line. Although the stakes aren’t the same, you can use Paul’s unique approach to understand human behavior and win in sales.

Closing Award Ceremony & Giveaways

Book Giveaway Compliments of Zorus & Keynote Photo-Op Compliments of The ASCII Group


"Great event! It’s a superb forum for hearing about vendors and solutions I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better."


Meal & Book Sponsors
Media Sponsors
Select Your City

February 16 & 17, 2022

Houston Marriott Marquis

1777 Walker St, Houston, TX 77010

March 23 & 24, 2022

Westin Kansas City at Crown Ctr

1 E Pershing Rd, Kansas City, MO 64108

April 20 & 21, 2022

Lincolnshire Marriott Resort

Ten, Marriott Dr, Lincolnshire, IL 60069

July 27 & 28, 2022

Sheraton Centre Toronto Hotel

123 Queen St W, Toronto, ON M5H 2M9, Canada

August 23 & 24, 2022

JW Marriott Marquis Miami

255 Biscayne Blvd Way, Miami, FL 33131

September 28 & 29, 2022

Sheraton Parsippany Hotel

199 Smith Rd, Parsippany-Troy Hills, NJ 07054

October 6 & 7, 2022

Westin Dallas Park Central

12720 Merit Drive, Dallas, TX 75251