ASCII '22
MSP SUCCESS SUMMITS
HOUSTON | KANSAS CITY | CHICAGO | BOSTON | LONG BEACH | TORONTO | MIAMI | NY/NJ | DALLAS












Built for MSPs

Expand Your Network
ASCII Summits are business building events where MSPs come together to learn best practices, network, find new revenue streams and stay current with the latest industry trends.

Boost Productivity
Don’t miss out! Our events are geared to help MSPs network and discover new opportunities for growth. We hope to see you join us at one of the nine events in North America.

Spark Opportunity
Open to MSPs and IT providers who manage SMBs in North America, our events provide attendees with access to other peer business owners and to technology vendors.







“How to Get to ‘Yes’; Tips and Techniques for Getting the Sale”
As a world-leading hostage negotiator and criminal interrogator, Paul Nadeau’s daily challenge was to get suspects to admit to heinous crimes, free hostages, and surrender to the police. For sales professionals, the challenge is to get clients to sign on the dotted line. Although the stakes aren’t the same, you can use Paul’s unique approach to understand human behavior and win in sales. Closing is not an art — it’s a science. It takes establishing trust and rapport, asking direct questions, reading voice and body language, adapting to cues, and handling objections. Paul’s talk is a roadmap to get you there.
Our Featured MSP Peer & Industry Speakers
Industry Panel: “What Top MSP Performers Are Doing Different to Build Sales”
Thought Leadership Panel
“Perspective Matters – Where MSPs Fail Horribly at Selling Cybersecurity and How to Correct It”
Scott Bliss, President, M.P.M.
“Go for IT – How To Garner Larger Clients Without Managing Endpoints”
Mark Wiener, President, BizCom Global
“Live Legal Review: Where MSPs are at Risk When It Comes to their MSA Agreements”
Bradley Gross, Esq, P.A
“Prospect Leave Behind – ASCII Security Committee Latest Release – How to Vet Your MSP”
Jerry Koutavas, President, The ASCII Group
“Key Takeaways & The Hard Truths How One MSP Hit $1M as a Solo IT-Entrepreneur”
Stanley Louissaint, Principal, Fluid Designs

Featured Technology Speakers




ASCII Member Closed-Door Meeting

Badge Pick-Up & Lunch
Meet the ASCII Staff and pick up your conference materials and lunch as we prepare to kick off the event

Welcome & Business Card Exchange
Event Kick Off & Networking Activities

"How To Garner Larger Clients Without Managing Endpoints" presented by ASCII Member Mark Wiener

"Business Guidance" – presented by Mark Crall of SuperOps.ai
Kudos to our lunch sponsor, SuperOps.ai for providing our meal for the day!

"Business Guidance" Presented by Dan Danielli from Arrow

"Hackers Are Constantly Evolving, Exploiting New Vulnerabilities and Dwelling in SMB Environments—Until They Meet Huntress" presented by Henry Washburn from Huntress
"Prospect Leave Behind-ASCII Security Committee Latest Release-How to Vet Your MSP" presented by Jerry Koutavas from The ASCII Group

"Demystifying Microsoft Azure for MSPs: How to Build a Successful Cloud Practice in Microsoft Azure" presented by Nerdio
"Why are Security Threats so Pervasive" presented by Michael Crean from Solutions Granted

Break & Networking Time

"What Top MSP Performers Are Doing Different to Build Sales" Thought Leadership Panel Session with Binox MSP, Webroot

"Business Guidance" presented by Kaseya
"Business Guidance" Presented by Sophos
"Live Legal Review (PART 1): Where MSPs are at Risk When It Comes to Their MSA Agreements" presented by Bradley Gross, Esq. from Law Office of Bradley Gross, P.A.

"Business Guidance" Presented by NetApp
"Drive Sales With The Business Intelligence You Already Have" presented by Stephen Lobo with Cyberguard360
Platinum Sponsor Introductions
GradientMSP, SpearTip, Threatlocker, Zorus

Wrap Up, Voting & Vendor Networking

Evening Networking Reception
Plenty of food and drinks as networking continues, open bar sponsored by Webroot.

Networking Breakfast & Badge Pick-Up – Professional Headshots Compliments of The ASCII Group

Welcome & Business Card Exchange

"Key Takeaways How One MSP Hit $1M as a Solo IT-Entrepreneur" presented by Stanley Louissaint from Fluid Designs

"Business Guidance" Presented by ESET
"Building your MSP knowledge with Pax8 Academy"- presented by Bethany Roser and Kayla Staebell from Pax8

“Fortify Your Data Protection Services Through Integration and Automation: Leveraging Your Tools to Increase Service Team Productivity, Decrease Client Churn, & Protect Your Client’s Data Better” presented by Amy Luby from Acronis

Morning Break – Networking | Complimentary Headshots

"Defining Your Cyber Resilience Strategy To Dominate in 2022" - presented by Desraie Thomas from Datto
As cybercrime has wreaked havoc on the global economy, Managed Services Providers are being relied upon to protect the largest and most vulnerable segment of the economy; the SMB. MSPs help mitigate the risk associated with these cybercrimes and prevent billions in lost revenue and an immeasurable amount of lost productivity. Join Datto as they discuss key elements, framework, and roadblocks you may face in developing your cyber resilience and crisis management strategy to protect your service delivery and more importantly, your client’s critical infrastructure.

"Solving the Getting Paid Problem" - presented by Taylor Thorson from ConnectBooster

"Business Guidance" presented by
Silver Sponsor Rapid Pitches
Rapid Pitches by Carbon Systems, ConnectWise, HacWare, Invarosoft, Keeper Security, QuickPass, ScalePad, Webroot, and Zyxel

"ASCII: What's in IT for Me" presented by Jerry Koutavas and Lynn Williams from The ASCII Group

Solutions Pavilion & Lunch

"Where MSPs Fail Horribly at Selling Cybersecurity and How to Correct It" presented by Scott Bliss from Maximum Performance Management

"Building For the Channel" Presented by Chris Keith from Zorus

"Demystifying Zero Trust and its Role in Cybersecurity" presented by Ryan Bowman from ThreatLocker

"Live Legal Review (PART 2): Where MSPs are at Risk When It Comes to their MSA Agreements" presented by Bradley Gross, Esq. from Law Office of Bradley Gross, P.A

"How to Cure Culture Clash" presented by Tim Coach from Gradient MSP

"How to Guarantee Cyber Insurance Coverage for your Partners"- Presented by Tim Reboulet from Speartip

Voting – Afternoon Break & Networking

Featured Keynote: Paul Nadeau “How to Get to ‘Yes’; Tips and Techniques for Getting the Sale”
As a world-leading hostage negotiator and criminal interrogator, Paul Nadeau’s daily challenge was to get suspects to admit to heinous crimes, free hostages, and surrender to the police. For sales professionals, the challenge is to get clients to sign on the dotted line. Although the stakes aren’t the same, you can use Paul’s unique approach to understand human behavior and win in sales.

Closing Award Ceremony & Giveaways

Book Giveaway Compliments of Zorus & Keynote Photo-Op Compliments of The ASCII Group


"Great event! It’s a superb forum for hearing about vendors and solutions I didn’t know about. The fact that the vendors actually are focused on the MSP community is even better."


Meal & Book Sponsors
Media Sponsors
Select Your City

February 16 & 17, 2022

Houston Marriott Marquis

1777 Walker St, Houston, TX 77010

March 23 & 24, 2022

Westin Kansas City at Crown Ctr

1 E Pershing Rd, Kansas City, MO 64108

April 20 & 21, 2022

Lincolnshire Marriott Resort

Ten, Marriott Dr, Lincolnshire, IL 60069

July 27 & 28, 2022

Sheraton Centre Toronto Hotel

123 Queen St W, Toronto, ON M5H 2M9, Canada

August 23 & 24, 2022

JW Marriott Marquis Miami

255 Biscayne Blvd Way, Miami, FL 33131

September 28 & 29, 2022

Sheraton Parsippany Hotel

199 Smith Rd, Parsippany-Troy Hills, NJ 07054

October 6 & 7, 2022

Westin Dallas Park Central

12720 Merit Drive, Dallas, TX 75251